As a leading brand in the freeze-dried pet food sector, Ranova Pet Food launched a freeze-dried-themed train on Shanghai Metro Line 7 in early August. The campaign features a three-dimensional, magazine-style brand image display and a fully immersive visual experience, creating a new trend-setting perspective on freeze-dried pet food for consumers. This allows more consumers to deeply connect with the brand's core message of being the “joyful choice for 20 million pet-owning households worldwide,” and reinforces the idea that “when it comes to freeze-dried pet food, choose Ranova” in consumers' minds!

Subway media serves as a central hub in modern urban transportation systems. The relatively enclosed space, high passenger volume, and visually impactful brand imagery make subway trains an ideal urban media platform for Ranova to engage deeply with consumers. The Huamu Road Station in Shanghai Metro Line 7, served as a key hub for accessing the New International Expo Center.

There are two reasons for Ranova's launch of the freeze-dried special train. On the one hand, Ranova will showcase its new products at the Asia Pet Expo from August 16th to 20th. On the other hand, the Ranova brand will be revamped and upgraded to lead the pet industry trend with a cool magazine style.

Ranova has recently launched a new line of freeze-dried cat food, featuring a bold meat patty that addresses two major challenges at once! With five key nutrients to support immune health, this product includes: sheep colostrum—which helps provide“birth-level”nutrition, proprietary probiotics—which helps regulate intestinal flora balance, pig plasma protein powder—helps enhance immune responses, β-1,3-D-glucan—which helps activate the immune system, and oyster powder—helps regulate immunity. According to the testing report from the Feed Research Institute of the Academy of Agricultural Sciences, after feeding cats with Ranova's complete freeze-dried adult cat food, compared to before the trial, cats' serum total protein levels increased, and their immunity improved; simultaneously, the cats' creatine kinase levels significantly decreased, which is beneficial for muscle growth and recovery. Six flavors, diverse options: chicken and salmon, chicken, chicken and cod,

chicken and black chicken, chicken and beef, chicken and lamb, double the nutrition and even more delicious.

The packaging for this new product has also been upgraded and refreshed. The magazine-style packaging highlights the brand's unique and fashionable identity, and alongside the packaging, the Ranova brand has also undergone an upgrade and refresh. Ranova places great emphasis on user experience and emotional connection. In this brand upgrade, Ranova positions packaging as a super medium for communicating with users, connecting influencers, users, and cross-industry resources to jointly create a fashion-forward platform for the pet industry. Ranova establishes emotional resonance with users through story-driven connections. Ranova aspires to become a bridge that connects the unspoken love between humans and pets, providing pets with lifelong health through better nutrition and higher quality, and offering pet owners longer companionship. Therefore, we have launched the “Cover Story Program,” centered on pets, to collect heartwarming human-pet stories across all platforms. We aim to make product packaging the key carrier of brand communication and achieve deep connections with users through story-based interactions. This transforms the relationship between the brand and users from merely “selling food” and “buying food” to a two-way emotional connection, where the brand and users engage in a mutual exchange of feelings.

Ranova has provided high-quality product experiences to over 20 million pet-owning households. In the future, we will continue to dedicate ourselves to bringing healthier and longer-lasting companionship to more pet-owning families, exploring the wonderful life of humans and their pets together!

The 25th Asia Pet Expo will take place from August 16–20 at the Shanghai New International Expo Center. Ranova will debut its new products and a refreshed brand image at Booth N2D51. We invite you to join us on the Ranova Freeze-Dried Express and embark on a joyful journey with your pet family!