On January 10, 2023, CCTV Finance Channel's “Economic Information Broadcast” program featured a segment titled “Tianjin: Foreign Trade Enterprises Ramp Up Production, Export Orders Continue to Grow,” providing an in-depth report on the achievements of Tianjin's foreign trade enterprises in seizing opportunities and expanding into international markets. Among them, Tianjin Ranova Pet Food Co., Ltd., as a leading company in the freeze-dried pet food industry, received significant attention from CCTV's Financial Channel. The program team conducted an on-site visit to Ranova and conducted an in-depth interview with Dr. Liu Fengqi, General Manager of Tianjin Ranova Pet Food Co., Ltd.

According to a report by China Central Television, in 2022, Tianjin's foreign trade enterprises ramped up production, secured orders, innovated products, and worked hard to expand into international markets. Ranova stood out in the trillion-dollar pet food market, achieving growth against the trend and adding new momentum to the development of China's export trade. As a domestic brand, Ranova has evolved from initially filling the gap in China's freeze-dried pet food market to not only meeting domestic demand but also bringing Chinese manufacturing to the world, demonstrating the influence of new domestic brands on the international market.

During an on-site visit, reporters learned that Ranova's production workshop is working at full capacity to fulfill orders for pet food exports to Germany. In an interview, Dr. Liu Fengqi told reporters that Ranova's current production is at full capacity, with foreign trade production orders already scheduled through March-April. It is projected that foreign trade exports in 2023 will increase by over 50% compared to last year! As order volumes continue to rise year after year, Ranova's overseas market presence now spans four continents and 24 countries

It is reported that this is not the first time that Ranova has been featured on CCTV. In November 2022, Ranova was highlighted as a representative of companies with sustained export growth along the Belt and Road Initiative (BRI) in a segment of CCTV News Channel's “News Investigation.” In response to the national BRI development strategy, Ranova has consistently strengthened its investment and exploration in overseas markets, particularly those along the BRI route. By leveraging its overseas development strategy, Ranova is further advancing its internationalization process.

As a leading brand that has been deeply involved in the freeze-dried pet food industry for many years, Ranova Pet Food has been focusing on freeze-dried pet food for 14 years, committed to improving the dietary health of cats and dogs. It has successively passed multiple international certification standards, including the US FDA, EU registration, Canadian CFIA certification, British BRCGS certification, German IFS certification, ISO9001, ISO22000, and BSCI certification.

Ranova was the first to apply freeze-dried technology to the research, development, and production of pet food in China, and took the lead in drafting and formulating the “Freeze-Dried Pet Food Standards,” filling the gap in domestic industry standards. The “Ranova Freeze-Dried Process” is a highly technical production process that involves the perfect integration of vacuum systems, refrigeration systems, and heating systems to achieve the sublimation of ice crystals. The “Ranova Freeze-Dried Process” embodies the wisdom and dedication of the core R&D team led by Dr. Liu Fengqi, the founder of Ranova, and sets the industry standard for the rapid development of freeze-dried pet food both domestically and internationally.

Ranova stands out in the trillion-dollar pet food market thanks to its original intention to develop freeze-dried pet food and its R&D capabilities that continuously promote the upgrading and iteration of pet food. Ranova crafts high-quality freeze-dried pet food with meticulous attention to detail, continuously bringing an even more exceptional brand experience to consumers at China and abroad!