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An Exclusive Interview with Ranova Founder Guo Fengqin Sixteen Years to Fill a Blank Space in China's Pet Food Industry
Company
When freeze-dried pet food was still an almost nonexistent category in China, Guo Fengqin made an unconventional decision: She moved from the ornamental fish aquarium business into the pet food industry.When freeze-dried pet food was still an almost nonexistent category in China, Guo Fengqin made an unconventional decision: She moved from the ornamental fish aquarium business into the pet food industry.
There were no specialized contract manufacturers, no industry standards, and virtually no consumer awareness. Rather than waiting for the market to evolve, she chose the harder path—developing the industry from scratch. She invested in a human-grade manufacturing facility, spearheaded China's first industry standard for freeze-dried pet food, and established an in-house cattery where more than 180 cats evaluate every new product before launch, at an annual cost of over RMB 700,000.
Chinese-Style Freeze-Dried Treats Go Global – Ranova Shines at PSC
Company
On November 5th, the 2nd PSC Pet Fair grandly kicked off at the Poly World Trade Expo in Guangzhou! As a focal point for global pet industry insiders, the event gathered elites from over 70 countries and regions. At Booth 3-510, RANOVA – a brand renowned at home and abroad as "the pioneer of China's freeze-dried pet food" – once again became the center of attention across the venue.
Starting the pleasant choice among twenty million of pet-owning households around the world together with the special train of Ranova Pet Food
Company
As a leading brand in the freeze-dried pet food sector, Ranova Pet Food launched a freeze-dried-themed train on Shanghai Metro Line 7 in early August. The campaign features a three-dimensional…
Products
Company
Oriental Wisdom Freeze-Drying Technology: Ranova "Five Precious Ingredients" and "Fresh Ducks" Reshape High-end Pet Food
Products
Today, when the pet economy is booming, the pet food market has already moved from "eating full" to "eating well".
Freeze-Dried Category Breakthrough: RANOVA Launches "5-Second Rehydration into Thick Soup" Gold Can
Products
From August 21 to 25, 2024, RANOVA showcased a variety of its products at the Pet Fair Asia. During the event, the company highlighted its newly developed premium full-nutrition freeze-dried canned cat food—Gold Can. Against the backdrop of increasing innovation in the pet freeze-dried food industry, the launch of Gold Can represents a groundbreaking advancement for RANOVA in the freeze-dried category.
An Exclusive Interview with Ranova Founder Guo Fengqin Sixteen Years to Fill a Blank Space in China's Pet Food Industry
Company
When freeze-dried pet food was still an almost nonexistent category in China, Guo Fengqin made an unconventional decision: She moved from the ornamental fish aquarium business into the pet food industry.When freeze-dried pet food was still an almost nonexistent category in China, Guo Fengqin made an unconventional decision: She moved from the ornamental fish aquarium business into the pet food industry.
There were no specialized contract manufacturers, no industry standards, and virtually no consumer awareness. Rather than waiting for the market to evolve, she chose the harder path—developing the industry from scratch. She invested in a human-grade manufacturing facility, spearheaded China's first industry standard for freeze-dried pet food, and established an in-house cattery where more than 180 cats evaluate every new product before launch, at an annual cost of over RMB 700,000.
Chinese-Style Freeze-Dried Treats Go Global – Ranova Shines at PSC
Company
On November 5th, the 2nd PSC Pet Fair grandly kicked off at the Poly World Trade Expo in Guangzhou! As a focal point for global pet industry insiders, the event gathered elites from over 70 countries and regions. At Booth 3-510, RANOVA – a brand renowned at home and abroad as "the pioneer of China's freeze-dried pet food" – once again became the center of attention across the venue.
From June 4 to June 7, 2024, the China (Indonesia) Trade Expo and Indonesia International Pet Trade Expo were held in Jakarta.
Company
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Tianjin Ranova Pet Food Co., Ltd. has once again attracted the attention of CCTV! Foreign trade enterprises are running their production lines at full capacity, making every effort to expand into international markets!
Company
On January 10, 2023, CCTV Finance Channel's “Economic Information Broadcast” program featured a segment titled “Tianjin: Foreign Trade Enterprises Ramp Up Production, Export Orders Continue to Grow,” providing an in-depth report on the achievements of Tianjin's foreign trade enterprises in seizing opportunities and expanding into international markets.